What does Google think of a sub-domain?

Google’s Matt Cutts posted a new Webmaster Help video about subdomains vs. subdirectories. It’s a topic Google has talked about various times in the past, but as Cutts notes in the video, it’s been a while, so perhaps it’s worth revisiting.

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They’re roughly equivalent. I would basically go with whichever one is easier for you in terms of configuration, your CMSs all that sort of stuff.

Matt Cutts, Distinguished Engineer at Google

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