As well as this, we add in key words to the releases (at the bottom of each release, on the back end system) this also helps Google find the newsroom content.

Also we often add the platform in at DNS level as a CNAME or Subfolder, this means it will look like newsroom.clientsdomain.com or 
www.clientsdomain.com/newsroom for example this also helps with rankings.

We also use advanced cloud server cache'ing, this means that our newsroom pages are found by Google's spider at a enhanced rate, this will also return the search or page quicker, and push the Natural SEO/Search up the list.

We also push the news items directly to LinkedIN company Insider, RSS and Facebook's Newsroom tab (both part of the API of those platforms) all content linking back to the newsroom.

Summery of tools that PressPage use to push Natural SEO.

• Allow users to deploy multi media associated content
• Add taggs to Social Media Releases
• All images are Pinterest ready
• We add the newsroom at DNS level as a CNAME or subdomain (this attaches the content to the customers URL
• Advanced server cacheing speeds up the time it takes for Google to find the newsroom content
• Push directly to Facebook, RSS, LinkedIN and Twitter
• Ability to put a meta description to each release
• Tag every document, audio file and image in the media library.