As well as this, we add in key words to the releases (at the bottom of each release, on the back end system) this also helps Google find the newsroom content.

Also we often add the platform in at DNS level as a CNAME or Subfolder, this means it will look like newsroom.clientsdomain.com or 
www.clientsdomain.com/newsroom for example this also helps with rankings.

We also use advanced cloud server cache'ing, this means that our newsroom pages are found by Google's spider at a enhanced rate, this will also return the search or page quicker, and push the Natural SEO/Search up the list.

We also push the news items directly to LinkedIN company Insider, RSS and Facebook's Newsroom tab (both part of the API of those platforms) all content linking back to the newsroom.

Summery of tools that PressPage use to push Natural SEO.

• Allow users to deploy multi media associated content
• Add taggs to Social Media Releases
• All images are Pinterest ready
• We add the newsroom at DNS level as a CNAME or subdomain (this attaches the content to the customers URL
• Advanced server cacheing speeds up the time it takes for Google to find the newsroom content
• Push directly to Facebook, RSS, LinkedIN and Twitter
• Ability to put a meta description to each release
• Tag every document, audio file and image in the media library. 

The training will take 60 to 90 minutes, and is offered as a virtual (GoToMeeting) session.

The training includes:

1. General overview of the platform’s navigation
2. Setting up new users (Admin account)
3. Creating a new case
4. Adding copy (title,subtitle,summary,body text,boilerplate, etc...)
5. Adding / changing contacts
6. Adding quotes
7. Adding multimedia
8. Social media options
9. Publishing
10. Social distribution
11. Statistics
12. Ticket system / helpdesk

Of course you can keep your content / assets - it is only a reskin. 

1. Cname: news.company.com*, example: http://news.hackney.gov.uk/
2. Subfolder: www.companyname.com/news, example: http://www.johnsonville.com/news

For the Cname set-up, simply refer the chosen Cname (i.e. news.companyname.com) to client.presspage.com.
This step should take no more than 5 minutes work. Please inform your PressPage contact once you have done this.

As an alternative to a Cname setup, a subfolder can be used by placing a special htaccess file which rewrites all URLs. This htaccess file will be provided by PressPage.

*) For the Cname, ’news’ can also be press, newsroom, or any other word. 

How to set up a c-name?

1. Have your IT department set-up a subdomain, i.e. newsroom.clientname.com or press.clientname.com or news.clientname.com. 
2. Redirect the subdomain to: client.presspage.com. We will then synchronise it on our end
3. PressPage will then make sure the cname (= newsroom.clientname.com) is linked to the PressPage newsroom we have built for you.
4. Make sure all "news" buttons link to the new subdomain. 

IT involvement is only required for step 1, which  steps:

Step 1: takes about 2 minutes.
Step 4: takes about 10 minutes.

An online newsroom is a complex platform to build. It requires an in-depth understanding of modern communication trends, media, software development, SEO and social. Not to mention workflow insights of news publishing, user experience and metrics.

This all needs to translated to the basic design of a newsroom, the interface, features and functionality for both users and visitors.

PressPage has incredible experince in this field that we happily share with our clients.

Future-proofing your newsroom platform

Social media evolves rapidly, the Internet and web technology are constantly evolving. These changes have a severe influence on the performance of your newsroom; from news exposure to conversion. If you build a newsroom platform in-house with an existing-not-for-news designed CMS, your IT-team will have to be continually upgrading. Not to mention have a clear vision of how the trends for news publishing are changing.

Press page is constantly working on developing new -and improving existing- features and functionality. We currently power over 600 newsrooms worldwide. Our users -a pool of over 1.000 PR and communication professionals- regularly provide us with great new ideas and imporvements.

Improvement is often based on feedback from clients, making it a crowdsourcing process that benefits everyone.

PressPage has an active open roadmap in which all planned new developments and imporvements can be followed.

Time

By not having to re-invent the wheel and get a head start with over 4 years of experience from over 1.000 professional users accross the globe, your organization will safe time, money and frustration.

PressPage can be implemented in less than a month and be fully integrated in your current web-design and within your domain URL.

Archived releases can be easily imported into the PressPage platform. This with a minimum toll on your own IT department as PressPage will take care of the full implementation.

Savings

Press Page is an out-of-the-box customizable solution that -with an investment of no more than £ 6,000.00 per year, provides savings of 70% to 80% in comparison with a self developed solution.