Sustainability Index

The G2 summer report came back recently, and we’re thrilled to have received 9 badges and be named a leader across 2 categories! Even if we don’t work for the praise in itself (ultimately we just want PR teams to achieve their goals, whichever they might be), it’s always great to know that we’re on the right track – according to our amazing customers and users.

G2 is the world’s leading B2B software and services review platform. Each quarter, their research team reviews data from thousands of SaaS companies around the world, across sectors and categories, putting customer feedback front and center.

Press Release Distribution category

Press release distribution is all about the software tools to publish and send press releases or other company news. They are at the core of PR teams and agencies but can also be useful to Marketing teams who have seen the SEO benefits that PR campaigns can have. This is one of the areas where we put most of our focus, naturally. We’re constantly improving our platform, and making sure it’s jam-packed with useful features.

In this category, PressPage earned 5 badges due to performance, usability, and user adoption:

G2’s badges come from a scoring system that takes into account reviews and ratings from verified users. Companies included in the report should have at least 10 reviews. This way, you can hear it from who it really matters: users.

“We came across PressPage by accident, and implementing it for our press releases was one of the best projects we did to date. Working with the PressPage team is straightforward, they are extremely customer-focused, their support is the fastest I have ever experienced in any IT-based service, and the solution is continuously developed further”. – PressPage user (source: G2) Media and influencer targeting category

Media and influencer targeting software refers to the tools that help PR professionals identify and contact all sorts of journalists, bloggers, or influencers who have authority in their given industry. Usually, this means a contact database or otherwise giving companies tools to discover leading voices to collaborate with or whose audiences might be interested in a particular brand story.

G2 Crowd gave us 4 badges in this category:

As some of our customers might now, over the last couple of years we’ve been working on integrating and improving users’ experience with the media database. There are currently over 900,000 journalists, bloggers, influencers, and other media contacts who have opted-in to be included. A lot of hard work has gone (and still goes) into it, and it’s certainly paid off! 

PressPage has been included in G2's reports since summer 2019, since then we’ve been thrilled to see that our customers are happy with the quality of the platform, the support, and care we put into their needs. Learn more about what others have said or leave a review on our G2 review page.

Digital technology has driven the world to be increasingly interconnected, and recent events will potentially accelerate the digital transformation for many companies. In fact, research about perceptions of digital penetration conducted by McKinsey uncovered that most sectors expect digital penetration to bring minor secondary changes or some core changes to their business.

Our interactions with brands happen increasingly in a digital environment. For brands, this requires some degree of adaptability. As remote work (or working from home, home-office, however you are calling it) takes hold, we’ve compiled a few tips to navigate remote PR.

Most companies have developed working from home policies and adapted the way they work, even added some rituals so the team can stay connected and have some fun from afar. If like us, you've been doing this for a few months now, perhaps you have picked up new habits and got rid of a few others, you might be on a slightly different schedule or blocking time to remember to go on a walk.

Whatever your team's setup is, now is a good time to take a look at how you’ve been working and whether that still makes sense. If there are certain tasks that take longer than they used to, and your team shows signs of discontent towards your current processes to the point it affects their work, perhaps it’s time to revise it. 

Map out your current processes and identify everybody’s pain points. There are plenty of ways to go about this – one of the easiest is to identify parts of your workflow that you’re happy with and you’d like to keep, ones that you feel like they could be improved and, lastly, those you’d rather get rid of. You can use a voting/points system to prioritize a list of improvements and think about it as continuous improvement. This will also get your team used to change and ensure you stay flexible.

Learn more about setting up a PR plan, making strategic decisions and how to keep your activities organized.

Revise your targets

For many companies, an increase in digital activity – boosted by teams transitioning to remote working – represents tons of opportunities to grow, some don’t even have to justify their value and can go ahead and take a business-as-usual approach or get by without undergoing major changes. However, this isn’t the case for everybody, and it’s likely that companies relying heavily on activities that haven’t been fully digitized yet need to adjust their messaging, strengthen their value proposition and revise their targets accordingly. 

This is easier to do for some PR activities than it is for others – think about your events strategy, for example. You wouldn’t measure the success of a webinar the same way you would for a breakfast session. Other metrics like website visitors, SEO value, or mentions still make sense to track, but you’ll need a new benchmark. Start establishing it, turn to your company’s goals if you ever miss some focus – it also helps to look at your competition and neighboring sectors.

Related: The Essentials of PR measurement.

Tools are there to make our jobs easier. Internal communications, project management, time management, and video-conferencing are a few clear examples of activities where software comes in handy if you’re working remotely. 

Tools tailored to PR professionals are no exception (especially if you’re trying to do PR remotely). If you're using PressPage, for instance, you can work on each step of your workflow in the same environment: create, publish, and distribute your stories; keep your media contacts organized; track interactions with your audiences so you can measure progress toward your goals.

This goes hand-in-hand with being adaptable. Experiments don’t have to be large scale projects, and every little improvement in your workflow might be an opportunity to run a small experiment. 

For example, if you have a newsroom and you wanted to increase traffic from your there to your website, there are concrete, small ways of doing it – from adding hyperlinks in your articles and releases, to working on the consistency of your newsroom’s branding.

While teams work remotely, companies are confronted with the challenge of keeping interactions human and genuine. The shift isn’t particularly easy if you’re not used to it, but with the right processes and tools in place, it is possible to achieve a smooth transition. For PR professionals, understanding the digital landscape and the differences between face-to-face and online interactions is key to build lasting relationships. At the end of the day, that’s still what PR is all about.

We won’t try to tell you how challenging things might be right now for everybody. You know. We know – and hope you and your loved ones are safe and healthy at home. Since nobody can say with complete certainty how long this will last, people, institutions and companies alike are doing their best to adapt to a new reality. And we’re no exception. In the past weeks, we’ve been thinking of ways to put our expertise to use and make PressPage helpful during these times.

Like most companies right now, our main priorities are the safety of our staff and the needs of our customers, making sure we’re helping them navigate their day-to-day during these times. We recognize the importance of clear, reliable and up-to-date information. This is even more crucial for key sectors like healthcare or government which need to provide regular updates to the public. Communications professionals working in these sectors are busy pushing out updates on-the-go. Their function is crucial to keep us informed and encourages us to take the necessary steps to stay safe and, at the same time, protect vulnerable groups of society.

We’ve been pleased to see that our product offering helps some of our customers streamline their communications around COVID-19. We are also aware of the financial strain that this situation is putting in many budgets across the globe, and that, for many teams, sometimes this means making difficult choices. Therefore, PressPage is opening up the use of our platform to a number of organizations that work within key sectors and have an urgent need to set up a media center that lets them publish and distribute quick and consistent updates. 

We trust that newsrooms can be great tools for organizations and their PR teams in moments like these, helping them organize their communications and stay focused on their priorities by: 

Keeping a centralized repository or log of your content (which can come in handy for your team and external audiences alike when you need to produce constant updates). 

Organizing your content according to your audiences, if needed. 

Allowing journalists and other stakeholders to consult this information any time they might need it (you can add visual content, attach more information for context, and make it all accessible and easy to find). 

Measuring and monitoring the results of your work. Working at a fast-paced rhythm, it’s especially important to have quick access to data about your content’s performance so you know what works and where you need to focus on improving. 

If you work for a medical center or a government organization and are interested to set up a newsroom, you can find more information about this offer and apply for it here. 

We’re committed to facilitating great PR and will continue to support our existing customer base as we’ve been doing until now. We’re also looking forward to collaborating with those of you who have a key role to fulfill as we hope for better times.