Auricore Mining Reports Q2 Financial Results

[Bend, Wednesday Oct 18 2023] - Auricore Mining (NYSE: AUC), a leading player in the mining industry, today announced its financial results for the second quarter ending June 30, 2023. The company reported a loss due to challenging market conditions and intense competition in the industry.

Key Financial Highlights

• Total Revenue: $917 million
• Net Loss: ($180) million
• Cash Position: $200 million

Auricore Mining's CEO, Sarah Mitchell, commented on the Q2 financial results, "The second quarter posed unprecedented challenges for our industry. Shifting market dynamics and relentless competition have had a significant impact on our bottom line. However, I want to underscore our unwavering commitment to innovation and long-term sustainability. We are focused on adapting to these changes and capitalizing on emerging opportunities. Our dedicated team remains determined to steer the ship through these turbulent waters, and we are confident in our ability to emerge stronger."

Auricore Mining's CFO, Bert Overland, added, "Our financial results for Q2 reflect the reality of an industry grappling with unforeseen market conditions and an intensifying competitive landscape. Despite these headwinds, we are diligently managing our financial resources and implementing cost-effective strategies to restore profitability. We continue to make prudent investments in exploration and development projects that position us well for the future. Rest assured, we are committed to delivering long-term value to our shareholders."

About Auricore Mining

Auricore Mining is a global mining company committed to responsible and sustainable resource extraction. With a diversified portfolio of mining operations across the globe, we aim to meet the world's growing demand for essential resources while maintaining the highest environmental and social standards.

Forward-Looking Statements

This press release may contain forward-looking statements that involve risks and uncertainties. These statements are based on current expectations, estimates, and projections about the industry, markets, and the company itself. The actual results may differ materially from what is anticipated in such statements. Please refer to the company's filings with the Securities and Exchange Commission for more information on factors that could cause actual results to differ.

Contact Information

Investor Relations Email: investor_relations@auricoremining.com Phone: (541) 902-2006

Media Relations Email: media_relations@auricoremining.com Phone: (541) 512-2007

Website: www.auricoremining.com

About Auricore Mining

Auricore Mining is a leading mining company committed to responsible and sustainable resource extraction. With a diversified portfolio of mining operations across the globe, we aim to meet the world's growing demand for essential resources while maintaining the highest environmental and social standards.

Forward-Looking Statements

This press release may contain forward-looking statements that involve risks and uncertainties. These statements are based on current expectations, estimates, and projections about the industry, markets, and the company itself. The actual results may differ materially from what is anticipated in such statements. Please refer to the company's filings with the Securities and Exchange Commission for more information on factors that could cause actual results to differ.

Kicking-off the celebrations this evening was a first-in-Changi indoor drone show at Terminal 3 (T3), the largest of its kind in Singapore by far. Forty drones lit up the dimmed ‘sky’ like fireflies, forming various shapes such as a snowflake and a Christmas tree to wow the audience. Extending the magical moment, eight Hello Kitty and Friends broke into a song and dance in the specially-designed Mystical Garden to the delight of cheering fans. The characters bobbed along with the music while cameras flashed, bringing the atmosphere in the terminal to sizzling heights.

Earlier in the day, an EVA Air aircraft in specially decked out livery featuring Sanrio characters had docked at Changi Airport. Invited guests got an opportunity to visit the aircraft, where Sanrio-themed in-flight meals and amenities were showcased.

Special treats for everyone

From 18 November 2017 to 5 January 2018, fans will be treated to daily drones[2] and light and snow[3] shows at the Mystical Garden, which features Sanrio characters amid a gazebo[4] and a treehouse, topped with the Hello Kitty’s signature ribbon. On weekends, travellers and airport visitors will also have the chance to cuddle up to their favourite Sanrio characters[5] for unforgettable photo opportunities during the meet and greet sessions.

Japanese-style fun and games for all

Over at the event space at the T3 Departure Hall Check-in Row 11, specially curated games and activities await travellers and visitors throughout the holiday season.

At the Tree House Catcher, a human ‘controller’ can direct a human ‘crane’ suspended in mid-air to pick up a gift from the gift pool, with the top prize being a 1-metre tall Sanrio character plush toy. Visitors can also ‘fish’ for water balloons at the Yoyo Tsuri Fountain, and redeem their prizes at the mini ferris wheel. In addition, Sanrio fans can have some fun with Sanrio-themed face painting or decorate tote bags with stamps featuring their favourite Sanrio characters.

Meanwhile at T3 Basement 2, kids can play to their hearts’ content at a new Sanrio-themed children’s playground, a first in any airport in Southeast Asia. For more photo opportunities, visitors can check out the four-metre tall Hello Kitty topiary at T2’s Departure Hall.

Exclusive Sanrio characters collectibles

In conjunction with the year-end gifting season, eight limited-edition Sanriocharacter plush toys are up for grabs exclusively at Changi Airport. Featuring Hello Kitty and Dear Daniel, as well as Cinnamoroll, Gudetama, Little Twin Stars (Kiki and Lala), My Melody and Pompompurin, each of these toys can be purchased for S$8.90 with a minimum spend[6] at Changi Airport. In addition, JCB cardholders receive an additional plush toy for free, as JCB International Co. Ltd is the Official Payment Partner for Changi’s Mystical Garden with Sanrio characters. Changi Rewards members can redeem the full set of the plush toys with an accumulated spend[7].

For a unique memento, check out the set of specially designed postage stamps featuring Hello Kitty and Friends in Changi’s Mystical Garden. Showcasing all eight characters, the stamp folder, which comes with a free Sanrio-themed lanyard is available for purchase at S$21.80 at Changi Airport[8] and the Philatelic Store@GPO.

1 More information about this

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1. Serve them well

If your business is serious about a specific geographical market, it should make a statement by taking its potential audiences seriously. By localizing content - not only its language, but also thematically - an organization demonstrates understanding the market they are in, and show genuine intent in building market relations, including the media.

In the past, localizing content would have been a major competitive business advantage. These days however, not having it can be seen more as a ‘disqualifier.’ The basic rule here is simple: If you are not doing it, you can rest assured your competition is.

But how does that work with media relations? Not much different really. The attention span of Internet audiences is short, however, that of journalists on a deadline might even be shorter. Translation and interpretation of news releases is not only a tedious, but also a time-consuming act. Having reporters translate your message for local publication will decrease the chance of earned media conversion tremendously.

2. Improved search ranking

For those of you new to digital PR, SEO (search engine optimization) has been an important factor in making your news easy to find, easy to crawl, and easy to categorize. It is about helping your audiences find your content from among other sources.

When done well, localizing your newsroom will increase your search ranking for a specific language (or geographical market). According to the Similar Web Search Report, organic search equates close to 95% of all traffic.

Good news for Anglo Saxon companies extending their business and media relations efforts to non-English speaking countries: in languages other than English, there is significantly less competition in SEO keywords. This would allow your newsroom’s localized content to contribute to bottom line web traffic a lot quicker.

3. Media and influencer lists

SEO and social are great ways to drive traffic to your website. However, in both cases, these require organic growth and thus a ‘warmup period’ before they become effective.

A good alternative is to also work with media and influencer lists. There are many global and local media and influencer database providers. In most cases they allow the user to select contacts by region, type of outlet and subject expertise. Besides these basic selection criteria, databases often also indicate the best - or preferred - way to get in touch with these contacts.

4. Establish credibility

Credibility is gained when newsroom visitors have a pleasant experience interacting with your brand’s news. Not being able to understand your content will hamper that goal. Therefore, before spending time and resources on ‘bells and whistles,’ ensure you get the fundamentals right:

• Your newsroom should generally only include relevant news releases for the specific market it is targeting. All other news is effectively irrelevant and therefore distracting
• Clearly present your media contacts
• Ensure media kits, fact sheets and biographies are localized
• Use tags with keywords for search engine optimization
• Hire a professional translator to take care of translations. Not only for body copy, but also for photography, infographics and video captions
• Make sure images -whenever possible- are market specific

​For more tips: download the whitepaper Essentials of a Stellar Newsroom.

5. Make or buy?

Do you ask IT to build your global newsrooms? Or can you get a superior off-the-shelf product that looks like you built it yourselves and features a seamless experience in each of your regional markets?

The good news is that a global newsroom rollout can be done at a fraction of the in-house costs and with technology and workflow far superior to what your IT team can build.

For more information, read Should you custom-build an online newsroom—or buy one off the shelf?

• Referral traffic from the newsroom to main website has increased with over 180%.
• Paid search expenditure has been reduced by 20% due to newsroom success.
• The overall bounce rate has decreased to below 20% (Bounce rate metrics for average website = 40.5%).

We spoke with Angelo Harms, Digital Marketing Manager at Curacao Tourist Board about his role and responsibilities and the results they have achieved by using PressPage to tell the ‘Curacao story.’

Promoting the beautiful destination

Although Curacao is a well known holiday destination, there is always work to be done. Angelo Harms, Digital Marketing Manager at Curacao Tourist Board: “When I started in my current role, we felt like we needed to transition our marketing efforts more towards what the trend is nowadays: digital and inbound marketing.” In his role, he is responsible for the overall awareness of the location online, inbound traffic, social media, SEO, and content marketing. Along with their local office, Curacao Tourist Board also has overseas offices in The Netherlands, Germany, Brazil, Australia, United States, and Canada. While the global strategy is created in the head office in Curacao, each individual office is responsible for creating tactics to best execute this strategy in their particular region.

The primary focus of their Marketing and Public Relations efforts is branding and awareness of the holiday destination. By creating individual campaigns for the regions, they try to reach their target audience: people within the age of 25 to 65, middle to upper income and in their target markets. Harms explains: “For example, in June we have set up a storytelling campaign, encouraging people who have visited Curacao to share their story. We hope to generate curiosity and desire among people who are thinking about visiting Curacao.” Every campaign uses the channels that suit the topic and the target audience best. For example, currently, they are targeting people in Chicago via a mobile campaign.

A home for their stories

Before Curacao Tourist Board was using PressPage, they were already publishing content via social media. However, this was content from sources other than their own, therefore it did not link back to their website. Because their audience was not visiting their website, they would often miss out on valuable information about Curacao. Harms explains that “during a social media event in Chicago, I got in touch with PressPage. After the demo, I was convinced. In particular, the SEO options and storytelling features captured my attention. When I saw the logos of their other clients on their website, we definitely knew PressPage was a good fit for us.”

From that point on, the whole process went quite fast. Harms worked on the procurement together with his IT colleague and the PressPage team. “It all went well. Some things took a little longer than expected but that was due to the two different platforms we were working on.” All in all, the whole implementation process went faster than they anticipated.

With PressPage, they now have a good content home that allows them to publish their stories to an even wider audience. “Publishing stories is really easy – the platform is extremely user-friendly. You just copy-paste your text into a release in the newsroom.” When they ran into some problems with their social channels (due to the transition from their Facebook account into a business account), one call with their Customer Success Manager at PressPage was enough to fix the problem.

More traffic and less costs

Looking at the total picture and comparing it to the situation before, Curacao Tourist Board has achieved some tremendous results. Since they started using PressPage, their referral traffic from the newsroom to their website has increased more than 100%. Harms says, “something that we are really proud of is that the newsroom appears as number 7 in our top 10 list of traffic sources. I am more than happy with that.”

Some other results:

What’s next to come?

Promoting the experiences of visitors to the island is something that Curacao Tourist Board is eager to do. Harms says, “we are about to launch an experience tourism campaign. We plan to share videos of visitors recounting their experiences in Curacao.” The PressPage platform enables them to tell these stories while driving inbound traffic back to their website.

Publishing stories was really time-consuming

Jamie: “For a number of years we had been using a CMS that we had developed ourselves. With this old CMS, it was really time-consuming to publish stories. But in addition to that it had limited multimedia options. We were looking for a solution which would enable us to more easily publish news stories with rich media such as video and photos, which can easily be shared via social media.” When looking into the solution that PressPage offered them, it seemed like a good fit: “We had strict brand guidelines and security guidelines, but all of those requirements were dealt with really professionally.”

Migrating seven years of history

There was a bit of a challenge: The University of Manchester wanted to migrate approximately seven years of stories (their archive consisted of more than 6,000 stories in total). “Although it seemed like a challenge, everything was migrated easily. Since the PressPage platform is so easy to use, it was quite easy to train other people within our team to use it. During this implementation our dedicated customer success manager responded quickly whenever there was an issue.”

Ease of use and flexibility

Overall Jamie is very happy with how the platform works for them. “The biggest benefit of working with this platform is how easy it is to use. We’ve trained people very quickly across different teams. It’s really flexible and people actually want to share the content now, which they didn’t before. Social media traffic to our website has dramatically increased, more people than ever before are reading the news articles and they’re staying on pages for longer.

One of the other pluses is that the news releases can be enriched with all sorts of media. “You can add a video, add an image gallery or even social media sharing options. Using PressPage saves us a lot of time in creating better releases and publishing them.”

Collaboration with PressPage

Jamie does not talk about a supplier, but about a partner. “Collaboration has been key to the success of this project. Not only does PressPage always respond quite quickly, we can also feed ideas in and we’ve noticed those ideas are coming back and being adopted on the platform. That’s really helped us to put our own ideas forward.”

Of course it does not stop here, there are also improvements to be made for The University of Manchester. Jamie notes: “We have seen the effect of the scientific community on Reddit, which made us think that we should do more with that platform. But also we want to incorporate our online magazine into our newsroom, to enrich the type of stories that are now being posted.”

Totally outdated

Daimler's realization that their old media platform was insufficient to their needs led them to seek other solutions. It was ‘totally outdated’ and needed to be replaced with a new platform. Morawski: “The old system was not intuitive and it was complicated.” Although all options for a new system were arranged for the global sites, local offices needed find their own solution. With Daimler Poland looking for a new tool, PressPage offered the solution.

Jaroslaw Morawski, responsible for ecommerce & CRM within Mercedes-Benz Trucks Poland, is supporting his colleagues with the creation of press releases. He trains them in using PressPage and, if needed, helps with publishing the releases via the platform. Morawski: “In the old system, we needed to undertake a lot of manual steps. Publishing a press release took a lot of time and mistakes were easily made.”

Time saver

Compared to the old system, Morawski sees lots of positive changes through using PressPage. “Before I needed transfer the articles from the corporate website one by one and check if these had the same layout. With PressPage, the releases we post are automatically shown on the homepage and through the use of tags, we do not need to put all the articles into a category by hand.” For Daimler Poland the biggest advantage is the ease of creating a press release in the system. “We were used to doing a lot of things manually, such as connecting the releases to the navigation, assigning them to specific categories and individually uploading each and every picture. Now we can easily create a release and publish it directly our website.“

The publication workflow has become faster and more efficient, due to the intuitive interface and flexibility of the platform. Morawski: “What is also important for us is that our newsroom matches with the corporate identity. The template of the Daimler Poland newsroom is similar to the Corporate Daimler Media site because the same look and feel has been applied. Now we do not need to spend time creating the layout for our own press releases in our newsroom. This enables us to be consistent in our appearance online.”

Keep improving

Although using PressPage has led to an optimized publication process, Daimler Poland continues searching for opportunities to improve their main communication platform. Morawski: “One of the things we are looking at is PressPage Mail, so that we can proactively inform journalists about new press releases that are published. Although we are already using Twitter and other social media to communicate, sending notifications via email would be a nice addition to our current process.”

The biggest advantage of using PressPage compared to the old system is the time spent to publish a press release. The newsroom being shown in the same look & feel as the corporate website, was one of the reasons to implement a new system. “We don’t need to spend time to manually create the layout of the press release.” Morawski and his colleagues are very happy with the time saved using this new platform. “Here the system automatically publishes the whole package. Our colleagues are all satisfied, we only have positive comments.”

Below you can the previous newsroom (left) and how the current newsroom looks like (right).

Believe it or not, reporters seeking contact names and phone numbers often can’t find them on websites (or even in press releases). The traditional pressroom tends to just feature the name, e- mail address and phone number of just one or two contact persons a journalist can reach for questions or comments on a story.

By contrast, Velux offers an easy to find list of spokespersons on topics and by geographical market. The contacts page also includes some simple FAQ’s that already might answer the most common questions.

It is vital that your newsroom allows you to feature online business cards of all your contacts. These cards should feature the contact’s picture, job description, telephone numbers, email addresses, and Twitter and LinkedIn profiles.

The link to social media profiles of individual media contacts has become increasingly important as it helps journalists and influencers follow the spokesperson as a relevant source of news. In recent studies, 75 percent of journalists describe social media as “completely” or “to a large extent” necessary to promote and distribute content.*

Besides providing these contact cards, it would even be more helpful to clearly state what subjects, questions, or business areas that particular contact could help with – saving time for journalists and other influencers looking for the right source to get the needed information from, and increasing your brand's chances of earned media conversion.

However, providing contact details of your comms team does mean they need to be accessible. You probably know best of all if reporters can really connect with you? Meaning that besides the fact your contact details are clearly mentioned on the release page, think about your availability: is your daily schedule filled with meetings, your mobile phone on mute and your direct line places callers straight into your overflowing voicemail? If this is the case, then maybe you should indeed not put your contact details on display, but at the same time you might need to question your priorites concerning earned media.

In this day and age of bot-phones and web-based artificial intelligence, your stories might just get better footing because reporters and bloggers can actually talk to a person while on the story.

Going global

The language barrier is the most obvious initial challenge for communication professionals when dealing with new geographical markets. Even though you can get quite far with English, cultural subtleties, tone of voice and local do’s and don’ts need to be taken into consideration. It is therefore key to ensure you have the right content translation processes in place.

Additionally, it must be acknowledged that addressing a market in its own language and with localized content can be much appreciated by local audiences, as it demonstrates commitment. Some important local communiqués are not worth placing on the global corporate newsroom, but do need a formal home for audiences from a specific market.

'Search' is another key issue for the need to localize newsrooms. A search engine will look for the language code in a page for it to be indexed on keywords. If you place German press release in a page that is set up for English, Google and other search engines will be confused to say the least (see the short video on meta geo tags on the right).

Therefore, setting up your newsroom infrastructure to accommodate the languages of key geographical markets is a critical first step.

Build and they will come...

Wrong! Your newsroom needs to be easily accessible, searchable and shareable. However, to make sure it is accessible, searchable and its content shareable, it needs to be found first.

Many companies still hide their newsroom in the ‘About Us’ drop down menus and refrain from showcasing their latest news articles on their homepages. In essence, hiding what they have to say and making the newsroom an El Dorado (the mythical Colombian city of gold that is yet to be found) of some sort.

It is best to place an easy to find button on your homepage that links to your newsroom. Avoid the word ‘Press’ or ‘Pressroom.’ The media landscape has changed so dramatically that most brands are now also writing for other audiences -think clients, partners, staff, influencers- and the word ‘Press’ would discourage them from clicking on it.

Feed your news

A great way of making your news more accessible is by feeding news snippets to the homepage of your website. The homepage, at many times a quite static page, will be automatically updated with each release you publish.

Furthermore, ensure that your newsroom can be found through search engines. For this it is imperative that you use the correct language codes for each newsroom and refrain from mixing different languages in one newsroom; this will confuse searches and can even lead to exclusion from search results.

Click here to see the homepage of the University of Manchester.

Socialize your news

By making your news socially shareable and directly pushing your content to selected social media handles, you are providing backlinks to your news articles, and thus your newsroom.

But it is not only this direct distribution to your timelines and feeds and the echoing of influencers that matters, setting up a Facebook newsroom can be a tremendous asset. The Facebook newsroom promotes your content in a significant manner by mirroring your corporate news and PR contacts.

Click here to see the Facebook newsroom of the Shepherd Center.

This is part 1 of a series of 6 short articles on how to best set up your newsroom for international audiences.

Going global

The language barrier is the most obvious initial challenge for communication professionals when dealing with new geographical markets. Even though you can get quite far with English, cultural subtleties, tone of voice and local do’s and don’ts need to be taken into consideration. It is therefore key to ensure you have the right content translation processes in place.

Additionally, it must be acknowledged that addressing a market in its own language and with localized content can be much appreciated by local audiences, as it demonstrates commitment. Some important local communiqués are not worth placing on the global corporate newsroom, but do need a formal home for audiences from a specific market.

'Search' is another key issue for the need to localize newsrooms. A search engine will look for the language code in a page for it to be indexed on keywords. If you place German press release in a page that is set up for English, Google and other search engines will be confused to say the least (see the short video on meta geo tags on the right).

Therefore, setting up your newsroom infrastructure to accommodate the languages of key geographical markets is a critical first step.

Build and they will come...

Wrong! Your newsroom needs to be easily accessible, searchable and shareable. However, to make sure it is accessible, searchable and its content shareable, it needs to be found first.

Many companies still hide their newsroom in the ‘About Us’ drop down menus and refrain from showcasing their latest news articles on their homepages. In essence, hiding what they have to say and making the newsroom an El Dorado (the mythical Colombian city of gold that is yet to be found) of some sort.

It is best to place an easy to find button on your homepage that links to your newsroom. Avoid the word ‘Press’ or ‘Pressroom.’ The media landscape has changed so dramatically that most brands are now also writing for other audiences -think clients, partners, staff, influencers- and the word ‘Press’ would discourage them from clicking on it.

Feed your news

A great way of making your news more accessible is by feeding news snippets to the homepage of your website. The homepage, at many times a quite static page, will be automatically updated with each release you publish.

Furthermore, ensure that your newsroom can be found through search engines. For this it is imperative that you use the correct language codes for each newsroom and refrain from mixing different languages in one newsroom; this will confuse searches and can even lead to exclusion from search results.

Click here to see the homepage of the University of Manchester.

Socialize your news

By making your news socially shareable and directly pushing your content to selected social media handles, you are providing backlinks to your news articles, and thus your newsroom.

But it is not only this direct distribution to your timelines and feeds and the echoing of influencers that matters, setting up a Facebook newsroom can be a tremendous asset. The Facebook newsroom promotes your content in a significant manner by mirroring your corporate news and PR contacts.

Click here to see the Facebook newsroom of the Shepherd Center.

This is part 1 of a series of 6 short articles on how to best set up your newsroom for international audiences.

As well as this, we add in key words to the releases (at the bottom of each release, on the back end system) this also helps Google find the newsroom content.

Also we often add the platform in at DNS level as a CNAME or Subfolder, this means it will look like newsroom.clientsdomain.com or 
www.clientsdomain.com/newsroom for example this also helps with rankings.

We also use advanced cloud server cache'ing, this means that our newsroom pages are found by Google's spider at a enhanced rate, this will also return the search or page quicker, and push the Natural SEO/Search up the list.

We also push the news items directly to LinkedIN company Insider, RSS and Facebook's Newsroom tab (both part of the API of those platforms) all content linking back to the newsroom.

Summery of tools that PressPage use to push Natural SEO.

• Allow users to deploy multi media associated content
• Add taggs to Social Media Releases
• All images are Pinterest ready
• We add the newsroom at DNS level as a CNAME or subdomain (this attaches the content to the customers URL
• Advanced server cacheing speeds up the time it takes for Google to find the newsroom content
• Push directly to Facebook, RSS, LinkedIN and Twitter
• Ability to put a meta description to each release
• Tag every document, audio file and image in the media library. 

The training will take 60 to 90 minutes, and is offered as a virtual (GoToMeeting) session.

The training includes:

1. General overview of the platform’s navigation
2. Setting up new users (Admin account)
3. Creating a new case
4. Adding copy (title,subtitle,summary,body text,boilerplate, etc...)
5. Adding / changing contacts
6. Adding quotes
7. Adding multimedia
8. Social media options
9. Publishing
10. Social distribution
11. Statistics
12. Ticket system / helpdesk

Of course you can keep your content / assets - it is only a reskin. 

The good news is that Life Extension® members obtain a considerable amount of immune support via the supplements they already use, especially those taking high-dosevitamin D.

An important question, however, is what one should do if they develop symptoms of a viral infection? As the days grow colder, the risks of contracting common flu and cold viruses increase. Each year, flu virus infections kill around 36,000 Americans and cause miseries for millions.1 An outbreak of the swine flu virus is expected this winter.

While certain supplements (and drugs) purport to shorten the duration of a viral infection, most of them fail to provide significant relief. Over the past 28 years, Life Extension® personnel have experimented with various nutrients, hormones, and drugs in order to minimize the impact of the common cold and typical flu viruses.

In this article, I will reveal what has worked for me personally to ward off common cold/flu viruses and what has been validated in the scientific literature to be effective.

I will also elaborate on some aggressive prescription drug strategies to consider in the event that you contract a severe form of swine flu or other type of influenza.

Don’t Wait for Full-Blown Illness to Manifest

People often wait until they are very sick before seeking influenza treatment. This delay can preclude rapid eradication of the infectious agent. In some cases, treatment delay can be lethal.

I have found enormous personal benefit by taking aggressive actions upon the onset of the very first cold-flu symptom. I respond to a mild symptom the way some people do after they have suffered days of agonizing flu virus miseries. My strategy is to not let the virus gain a foothold in my cells. Up until now, my approach has apparently succeeded inasmuch as I have not suffered more than a day of significant cold-flu illness since January 1983.

I am going to reveal my personal program in the following paragraphs, but the key point I want to emphasize is to immediately address the very first symptom of a cold-flu viral infection like it is the most lethal agent you have ever encountered. I analogize this approach to dropping a nuclear bomb when conventional weapons might be adequate. While some people wait until full-blown viral symptoms manifest, I don’t have a choice. Life Extension® is a 24-hour/day operation with no room for down time. I don’t have the luxury of calling in sick just because a virus has invaded my body.

If you were to contract swine flu (H1N1) or other influenza types, it is especially critical that you immediately initiate the antiviral drug therapies I will discuss later in this letter. Antiviral drugs can be effective, but only when they are initiated within 24-48 hours of the manifestation of symptoms.

Unleashing the Nuclear Bomb

I typically work an intense schedule with frequent exposure to sick people, yet I have gone 27 years without suffering a serious cold-flu viral infection.

While it would be convenient to credit the supplements I take every day, the fact is that I follow an aggressive protocol as soon as I feel that a viral infection may be taking hold. Scientific studies substantiate the individual components of what I do, but there have been no clinical trials to support the use of this entire protocol. I’ll discuss some of the research that supports my rationale later, but here are the drugs, nutrients, and hormones I take as soon as the first symptom of common cold or flu manifests:

1. Cname: news.company.com*, example: http://news.hackney.gov.uk/
2. Subfolder: www.companyname.com/news, example: http://www.johnsonville.com/news

For the Cname set-up, simply refer the chosen Cname (i.e. news.companyname.com) to client.presspage.com.
This step should take no more than 5 minutes work. Please inform your PressPage contact once you have done this.

As an alternative to a Cname setup, a subfolder can be used by placing a special htaccess file which rewrites all URLs. This htaccess file will be provided by PressPage.

*) For the Cname, ’news’ can also be press, newsroom, or any other word. 

How to set up a c-name?

1. Have your IT department set-up a subdomain, i.e. newsroom.clientname.com or press.clientname.com or news.clientname.com. 
2. Redirect the subdomain to: client.presspage.com. We will then synchronise it on our end
3. PressPage will then make sure the cname (= newsroom.clientname.com) is linked to the PressPage newsroom we have built for you.
4. Make sure all "news" buttons link to the new subdomain. 

IT involvement is only required for step 1, which  steps:

Step 1: takes about 2 minutes.
Step 4: takes about 10 minutes.

An online newsroom is a complex platform to build. It requires an in-depth understanding of modern communication trends, media, software development, SEO and social. Not to mention workflow insights of news publishing, user experience and metrics.

This all needs to translated to the basic design of a newsroom, the interface, features and functionality for both users and visitors.

PressPage has incredible experince in this field that we happily share with our clients.

Future-proofing your newsroom platform

Social media evolves rapidly, the Internet and web technology are constantly evolving. These changes have a severe influence on the performance of your newsroom; from news exposure to conversion. If you build a newsroom platform in-house with an existing-not-for-news designed CMS, your IT-team will have to be continually upgrading. Not to mention have a clear vision of how the trends for news publishing are changing.

Press page is constantly working on developing new -and improving existing- features and functionality. We currently power over 600 newsrooms worldwide. Our users -a pool of over 1.000 PR and communication professionals- regularly provide us with great new ideas and imporvements.

Improvement is often based on feedback from clients, making it a crowdsourcing process that benefits everyone.

PressPage has an active open roadmap in which all planned new developments and imporvements can be followed.

Time

By not having to re-invent the wheel and get a head start with over 4 years of experience from over 1.000 professional users accross the globe, your organization will safe time, money and frustration.

PressPage can be implemented in less than a month and be fully integrated in your current web-design and within your domain URL.

Archived releases can be easily imported into the PressPage platform. This with a minimum toll on your own IT department as PressPage will take care of the full implementation.

Savings

Press Page is an out-of-the-box customizable solution that -with an investment of no more than £ 6,000.00 per year, provides savings of 70% to 80% in comparison with a self developed solution.